When it comes to using marketing video production, quality has to be good, but don't think that means you have to hire actors and pay thousands of dollars. As a matter of fact one of the great advantages of using video to promote your online business is that it allows your prospective customers to get to know you, it takes away a lot of the anonymity of the internet, that's why it should be all you in front of the camera.
Of course, just because you aren't paying thousands of dollars for a professionally produced marketing video, doesn't mean it has to look like it was made by a third grader. You should always strive for quality video and audio as well as a smooth flowing script.
I can't tell you how annoying it is to try and watch a video online, a tutorial style video where someone is trying to explain how to do something, and have to listen to someone who can't run two coherent sentences together. What a waste of my time!
So, the first thing you should do is to decide the exact topic of your video. Remember, you won't have a lot of time, most videos will only be between 3-5 minutes long. So make sure the video is very specific.
Next, write up an outline (an outline is probably better than an actual script since you want to still sound natural and honest instead of faked and rehearsed). If you are illustrating how to do something online and you will be loading other websites, or going to Google, etc, pause the recording while you are waiting for search results to load. I know you are trying to explain things in real time but no one wants to sit around and wait for your screens to load.
Also, make sure that you don't give away the 'whole farm'. While you want to provide people with valuable and helpful information, ultimately you want them to buy your product or service so you can't tell them everything. Just give them little tidbits of information.
Once you've got a great video made (great from the standpoint that the video and audio are clean and that the narration is easy to follow and on target) you will want to submit that video to video directories. When you submit the video make sure that you include relevant keywords in the title, tags and description. That way your video will get picked up by the search engines and will send a lot of free targeted traffic to your website.
Using video for online marketing is the way of the future. It's easy, inexpensive and very effective if you do it right. It takes away a lot of the impersonal aspects of doing business online, people can see you and listen to you so it makes it easier for them to form a connection with you. Make sure that your marketing video production levels are good. No one expects a commercial grade video and that would probably just turn people off anyway, just make it something worth sitting through.
While it seems most people focus on the global benefits of having an online presence, that doesn't mean that you can't benefit from local internet marketing. The internet offers a fantastic resource that allows you a huge amount of customization. You can target your offers to your local community or target them to anyone on the planet, the choose is yours.
IF you have an offline business it just doesn't make sense to advertise to people half way across the country, that would be a waste of time and money. But that doesn't mean you have to miss out on all the great opportunities for marketing your business online for free or very low cost. You can pinpoint the exact geographic location you want to focus on when you set up your online marketing efforts. Not only can you pinpoint a location in your marketing, you can pinpoint various demographic features as well depending on the needs of your business.
You can link your website with all the online social sites as well, and you can target it locally as well. Sites like Facebook, LinkdIn, Twitter, etc. You can create links for each of these social networking sites back to your company website to attract more visitors to your website, and hopefully, your offline store. More visitors can result in more sales.
When targeting for the local audience you can take the keywords you've chosen for your site and add your location. So for example, if you're advertising as a dog trainer, you could put Detroit Area Dog Trainer. Something that will focus the searchers on to your location.
Whether you're trying to target only local customers or you are targeting the whole planet, the basic techniques you use will be the same. You can rely on many methods of getting traffic to your website: article marketing, SEO, PPC, etc. Once they're at your site you should use an auto-responder to get them to sign up to your mailing list so you can have more than one opportunity to connect with them.
I know it sounds like Mumbo Jumbo but learning what each method is all about is vital to the success of your online marketing tactics. Here is a brief overview:
1. Pay Per Click (PPC) is simply a way of placing an ad on a search engine such as Google, Yahoo, MSN, Bing, etc. When someone clicks on your ad you will pay. The amount you pay will vary greatly depending on the popularity of the keywords you've chosen as well as how well your ad does. If it seems complicated, don't worry, it is. You may want to find someone who is knowledgeable and can help you navigate through this process.
2. Search Engine Optimization (SEO) this involves placing certain keywords in some of the code of your website. This may seem complicated too, but it's not really that hard. Have someone explain it to you in more detail and even if you're not very techie you can do it yourself.
3. Auto-responder. This is an automated method for gathering the email addresses of your website visitors. You will need to sign up for an auto-responder service so the whole process is automated but the bottom line is that when someone visits your site they can agree to receive emails from you (when they do this it's called 'opting in' ) that way you can email them and not worry about spamming. This is a great way to keep contact with them and it's totally automatic, you just set up the auto-responder (which is easy to do) and let it go.
Even if you are just looking for more customers for your brick and mortar business, don't think that you have to miss out on the amazing opportunities offered by the internet. You can use local internet marketing to get more customers in the door and more money in your pocket.
If you have a website and need to drive traffic to that website, keywords marketing is definitely the way to go. You have a professional looking website, well designed and user-friendly. You just aren't getting the traffic. Marketing with keywords is the best way to get the traffic to your website so people will buy what you are selling.
To start getting traffic to your website, you need to optimize your website to the keywords searchers are using when they type in what they are looking for in the various search engines.
To get ranked high in the search engine results page, you need to use the right keywords. This is called keyword optimization. Keep in mind keywords change so you may need to update your website from time to time to stay current and keep the traffic flowing.
There are plenty of tools available out there to find good keywords you can use to optimize your site. When researching keywords be sure to look for keywords that have a decent search to competition ratio. You do not want keywords that have a high competition because that means that everyone is using them and they won't give you much help in getting good traffic to your website.
Keywords marketing research can and will take some time on your part but when you stumble across one or two really good keywords the result will be money in your pocket. That is why you started your internet business in the first place, right? To make money.
Keyword research is a lot like panning for gold, you have to wade through all the muck to find that little golden nugget that will help you optimize your website. Sounds like fun doesn't it? You get to go on a treasure hunt, no shovels required. Find the edge you need using keywords to drive traffic to your website.
You do not want to lose any business to your competition just because of poor keywords, do you? Make it easier for them to find your website when they are searching for what you are offering. They know what they are looking for, are you ready to help them find it?
In today's economy more and more people are starting online businesses. Competition is getting way more intense. Optimization is what it is all about. Your sales numbers depend on it. Your livelihood depends on it. So look at what you have as your keywords and update them. You will be pleasantly surprised when traffic to your website increases and then so do your sales.
So, get rid of any and all keywords that are not performing well for you. Start using more long-tailed keywords. Long-tailed keywords allow for a more targeted search and if you are using one or more then you are the more dominant website in your niche and will make more money.
Find yourself a good keywords marketing tool and start on your treasure hunt for those little nuggets that will direct all the traffic you can handle to your website.
There is no such thing as overstating it; keyword marketing is the number 1 essential skill you must master if you want to make money online. Keywords and the traffic they generate are the life blood of any online business. Every business, whether it's online or off, will need a steady stream of visitors to buy their products if that business is going to survive. Getting those customers can actually be very easy online, if you know what you're doing.
Every search online originates with someone typing a word or phrase into the search bar of a search engine. It doesn't matter if it's Google, Yahoo, Bing, etc. every one will use this method to find a product or service online. As an online marketer you can use this knowledge to make a dramatic impact on the amount of exposure your website gets.
You can find the keywords that are 'hot' for your particular niche and then use those keywords in blog posts, articles, and even in the tags on your website to make your site stand out in the search engines for that keyword phrase.
To really make this process work you have to first start with the right keywords. Ideally, you'll want to find a list of keywords that have a lot of monthly searches without a lot of competition. Now, there are a lot of theories as to how many searches a month constitutes 'a lot'. Some will say that any keyword that gets at least 1,500 searches a month is a lot others say you need a lot more than that.
No matter which school of thought you graduated from one thing is clear: the more searches a keyword phrase gets the higher the competition will be and the harder it will be to rank for that particular keyword. That's not to say that you shouldn't try it (many online marketers really don't know that much about using keywords effectively so you can rank well for a competitive keyword if you know what you're doing).
The biggest favor you can do yourself is to learn the skills needed to fully optimize your keyword marketing strategy. Knowledge is power and no where is that more true than online. Learn the tricks to finding those keywords that will bring all the qualified customers to your offers that you can handle and you can make money for the rest of your life.
There are many keyword tools you can use to start your great keyword treasure and some of them are free. The most popular free keyword tool is the Google Keyword Tool. With this tool you can start with a broad search of a particular keyword and then drill down to find some less competitive keywords that you can use in your marketing efforts.
Please don't set yourself up for failure by not taking the time to properly use keyword marketing techniques to drive a lot of very qualified traffic to your website. If you learn to do this you will never have to pay for traffic again.
One of the most common questions I get on my internet marketing blog is people asking me for the secret, they want that one internet marketing tip that will help them make money online - more money and more quickly.
The cool thing is that for most of them I do have a great tip, it's just not what they expected. The truth is that internet marketing is a business and as long as you treat it like a business you will have success.
Think about it for a minute, if you were starting a business in the offline world what would be your first step? Would you just throw open the doors and hope for the best? I doubt it, unless you had a lot more money than sense. You would probably learn a lot about the business you were starting, long before you actually set foot in the building. I'm sure you'd learn the skills necessary for success in your chosen field, wouldn't you?
That's one of the things that has always amazed me about an online business, it seems like there is something about the internet that encourages people to throw common sense to the wind. If you want to be successful online learn the basics before you start your business.
For most people the basics would include:
1. What type of business do you want to run? Beginners tend to do well with affiliate marketing because it's cheap and easy to start.
2. After you've decided what type of business you want to start, what product or service do you want to sell? Hint: most people do this backward, they pick the product they like and then they hope to find a market. Instead find the market and than pick a product that they can't resist.
3. Your next responsibility is to learn how to get traffic to your website. Don't let this freak you out, it's actually quite easy to do and in many cases, it's free. As a matter of fact, for right now only stick with free methods like article marketing and SEO techniques.
4. Build a list. This is vital, easy, and often overlooked. You see the fact is that most of the people you get to your website won't make a purchase the first time they visit, and most won't ever visit again. To get the most out of your visitors you want to be able to build trust with them so they will buy from you at some point.
The only way to do that is to get them to opt in, or sign up, to your email list. That way you can contact them over and over again for as long as you want and eventually they will learn to trust you and they will buy from you.
That's it, that's all you should worry about right now. It's all the basics you need to get started and you can start making money while you learn and expand on your knowledge. Don't ever stop learning when it comes to your internet business. There are always new methods and techniques you can use to grow your business even higher.
That's the one internet marketing tip that can truly have a positive impact on your online success: learn the basics and then get going. Don't hold off doing something until you know it all, you'll never know it all. Just get started once you have the basics in place and you can add to your knowledge over time.
To be successful in any profession you must learn and fully understand all the terms associated with that profession. It doesn't matter if you're a teacher, doctor, lawyer or internet marketer. Having an online business is no different. Learning internet marketing terms is the first step to building a successful online business.
Once you have grasped what the terms mean you need to be able to put the skills behind the terms to work for you. It's not enough to know what PPC or SEO mean, you have to be able to implement those tactics in your online business to make any money (hint, they are both ways of getting more targeted traffic to your website).
Another thing to consider is the type of online business you are building. Whether you choose to become an affiliate and sell someone else's product for a commission, or you decide to create your own product the number one skill you will need to perfect is the ability to drive a constant stream of highly qualified visitors to your website. Without a stream of serious buyers for your product or service, you won't make money, period.
Here is a brief overview of some of the most commonly used online marketing terms:
1. Article marketing: writing an article about your product or service and using carefully chosen keywords in the article two or three times. These articles can be submitted for free to article directories and once someone reads your article they can click on a link that will take them to your offer.
2. Email marketing: building a list of opt in email subscribers who sign up to your list with the expectation of getting something in return. For example, many people will offer to provide some help or knowledge to anyone who subscribes to their list. This enables the list owner, you, to build trust and rapport with the subscribers. You can automate the process by using an auto-responder which can easily be programmed to send the messages out at a pre determined time frame.
3. Pay Per Click (PPC): this is another method to get traffic to your website. You can place an ad with any of the major search engines and when someone clicks on the ad you will pay a price. This isn't a good method for those just starting out because it is hard to learn and it costs a lot of money. Bottom line, you will spend way more than you make in the beginning.
4. Search Engine Optimization: using keywords on your website as a way to get the search engines to 'see' your site. This too can help you get a higher ranking in the search engines which can provide you with a lot of free traffic.
There are hundreds of other internet marketing terms you may hear online, but this is a good overview of some of the most common, and most important, terms you will need to learn to start and grow your online business.
It doesn't make an if a person's business is online or off, no matter the activities sort of the establishment you surely have you will would like one thing to make it a suitable success: customers. When speaking about some kind of online professional those readers are your blog site visitors, potentially traffic.
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